☕ Shin Café – Awakening Vietnam’s Coffee Heritage, One Bean at a Time
Founded in 2015 in Ho Chi Minh City by certified Q-Grader Nguyễn Hữu Long, Shin Café embodies a mission to elevate Vietnamese coffee by championing purity, sustainability, and the distinct terroir of each region  .
🌾 Origins & Ethos
• Shin sources 100% natural coffee beans—no additives, no synthetic chemicals—from carefully selected farms in regions like Sơn La, Khe Sanh, Đà Lạt, A Lưới, Pleiku, Kontum, and Điện Biên .
• Harvesting is done 100% by hand, focusing only on fully ripe cherries to ensure consistent quality and flavor in every batch .
• Farm management follows strict organic and eco-friendly practices: using composted manure, coffee husk, and biological pest control—leading to USDA and EU Organic certifications  .
🏭 Professional Processing & Quality Assurance
• Shin operates a roasting facility in Hiệp Phước Industrial Zone, equipped with European Buhler roasters, and holding ISO 22000, HACCP, and Halal certifications .
• In 2023, their production site achieved FSSC 22000 v5.1 certification, paving the way for global expansion and compliance with U.S. FDA’s FSVP framework .
• Every roast is evaluated by in-house cuppers before packaging to guarantee uniformity and quality control .
🌍 Vision & Global Reach
• With a steadfast commitment to sustainability and community, Shin aims to be a symbol of pride for Vietnamese coffee in both domestic and export markets .
• By 2023–2024, the brand expanded into markets including the U.S., Canada, China, Hong Kong, Malaysia, Thailand, Brunei, and Sweden, offering premium Vietnamese blends and single origins to global consumers  .
🎁 Product & Cultural Legacy
• Beyond high-quality beans, Shin curates gifting sets tailored for corporate clients, such as their celebrated “Đậm” collection used at key ASEAN events .
• Their focus on heritage includes Shin Heritage, a concept uniting coffee education, cultural preservation, and café experiences rooted in Vietnamese identity .
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🧭 Why Shin Café Stands Out
• Authentic & Purity-first: Beans are grown, harvested, and roasted with full traceability and no chemical additives—a true expression of Vietnam’s terroir.
• Certified Excellence: Compliance with ISO, HACCP, FSSC, and organic certifications ensures safely processed products trusted worldwide.
• Sustainable Impact: Ethical sourcing that improves livelihoods and uplifts agricultural communities across Vietnam.
• Innovative & Educational: From their tasting menu to cupping workshops, Shin builds knowledge around specialty coffee while embracing Vietnamese traditions.
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